AI Incoming: Leveraging ChatGPT for Marketing Success
y now, you’ve probably heard of the OpenAI chatbot, ChatGPT that was released late 2022 and has since taken the world by storm. Within a week of its release, there were already a million registered users with many more trying to sign up if the almost constant “at capacity” message displayed on the chatbot’s website is anything to go by.
It has become apparent that there is a myriad of uses and is very much a “get out what you put in” kind of service with the chatbot capable of producing results from surprisingly specific prompts.
As such, learning how and what to specify in the input is key to using it effectively. The tool will become more valuable over time for numerous industries, including marketing, with many marketers already making good use of it in the short 60 or so days since it launched.
Our team has compiled some creative applications for ChatGPT, and we think these are some of best ways marketers can/have use(ed) the service to their advantage to maximize success:
- Social media copy generation
With the chatbot capable of accepting very specific input, it can quickly produce copy examples and ideas for tweets, Instagram captions, posts and more.
2. Blog title and summary generation
While the chatbot is capable of producing blogs and other lengthy content pieces, it can often sound generic and marketers might want to refrain from using it that way, at least not without editing. However, if you have a piece written and need a summary or title, ChatGPT can help.
3. Keyword targeting
ChatGPT can act as a thesaurus and generate a comprehensive list of alternative keywords from just one, helping you optimize your SEO or paid search efforts.
4. Website code
ChatGPT can generate specific code to help with basic website modifications. If you need the code for a GIF insertion on a website, just ask ChatGPT.
5. Content Idea generation
If you’ve hit a wall and need some creative inspiration, ChatGPT can generate new ideas or help build off and refine existing ones.
6. Email marketing
Marketers can use ChatGPT to generate a draft email for an email marketing campaign. Just make sure to edit the tone and brand voice to ensure it resonates with your customers.
7. Ad Copy.
Ryan Renolds recently put the chatbot to the test and asked it to generate some ad copy for his company, Mint Mobile, that included several parameters. ChatGPT delivered copy that included all the criteria and even incorporated the style of humour that Renolds is known for.
8. Build out the bones of a marketing strategy
ChatGPT can be used as a starting off point for the campaign planning process to help outline direction and allow for more specific, impactful strategy creation
9. Make the Complex Simple
Marketers that need campaign data simplified and summarized can use ChatGPT to quickly produce easy to understand output. Further, while researching, use the chatbot to break down lengthy or complex topics.
ChatGPT has many uses and as the tool evolves, it will not doubt continue to be of great assistance for marketers. It can help streamline tasks, increase efficiency, and help you maneuver creative blocks.