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Trends in Consumer Decision Making

Decision-making is no longer linear. From trust loops to social influence, consumer journeys are evolving rapidly.

How Consumer Decision Making is Changing, and What It Means for Brands

Explore emerging psychological models, the influence of AI and influencers, and the shift from awareness to human desire in modern marketing.

Get the insights on:
  • Rethinking the Funnel 
  • Influence Beyond Popularity
  • AI’s Role in Consumer Judgement

Enjoy the free download of our latest insights.